Teoretisk fundament

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De Emotionelle Kundetyper®️ bygger - udover en analyse af +3.000 cases - på et solidt teoretisk fundament.

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Bourdieu, P. (2016). La distinction: Critique sociale du jugement.

Bouwman, H., López–Nicolás, C., Molina–Castillo, F. J., & Hattum, P. V. (2012). Consumer lifestyles: Alternative adoption patterns for advanced mobile services. International Journal of Mobile Communications, 10(2).

Eysenck, H. J. & Eysenck, M. W. (1985). Personality and Individual Differences. A Natural Science Approach. New York: Plenum Press.

Frijda, N. H. (1988). The laws of emotion. American psychologist, 43(5), 349.

Ramsøy, T. (2007). Vurdering, reaktion og kontrol: Emotionssystemets funktion. In Følelser og kognition (pp. 53-75).

Giddens, A. (1996). Modernitet og selvidentitet. Selvet og samfundet under senmoderniteten. København: Hans Reitzels Forlag.

Häusel, H. G. (2016). Brain view: warum Kunden kaufen (Vol. 143). Haufe- Lexware.

Häusel, H. G. (2005). Think limbic. München: Haufe.

Holt, D.B (2004). How Brands Become Icons: The Principles of Cultural Branding. Harvard Business Press.

Jantzen, C., & Vetner, M. (2008). Underholdning, emotioner og identitet. Et mediepsykologisk perspektiv på underholdningspræferencer. MedieKultur: Journal of media and communication research, 24(45), 20.

Keyes, C. L. (1998). Social Well-Being. Social Psychology Quarterly, Vol. 61. Panksepp, J. (1998). Affective Neuroscience. The Foundations of Human and Animal Emotions. Oxford: Oxford University Press.

Rolls, E. (2005). Emotion explained (Series in affective science). Oxford: Oxford University Press.

Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68.

Schwartz, S. H. (2003). A proposal for measuring value orientations across nations. Questionnaire Package of the European Social Survey, 259-290.

Struch, N., Schwartz, S. H., & Van Der Kloot, W. A. (2002). Meanings of basic values for women and men: A cross-cultural analysis. Personalyt and social psycohology bulletin, 28(1), 16-28

Dollerup, S. (2017). Engaging the Shopping Experience: Experience design as a way to increase customers’ emotional engagement on brick-and-mortar stores (Doctoral dissertation, Aalborg Universitetsforlag).

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