Sådan kommer du bedst i gang med at lære kundetyper

Faglig viden

Her kan du finde et stort udvalg af artikler, som kan gøre dig klogere på hvad kundetyper er.

Artikler og cases

Susan Muphy - kundetyperne får det til at virke

“Kundetyperne gør det nemmere at sige til og fra”

Kundetyperne får det til at virke. Kunne det virkelig være rigtigt at kundetyperne får det til at virke og det bliver nemmer at få kunder? …

Susan Murphy Lamprecht, selvstændig indehaver af virksomheden Murphy Technical Text

1. juni 2021

Anne Mie - Mine kunders målgruppe

“Nu træffer jeg mere sikre beslutninger omkring markedsføring”

Jeg blev skarp på min og mine kunders målgruppe “Jeg har altid vidst, at jeg skulle være skarp på min og mine kunders målgruppe. Men jeg …

Anna Mie Skovdal, Selvstændig tekstforfatter, oversætter og redaktør

1. juni 2021

Morten Kyvsgaard

“Troede kundetyperne var gammel vin på nye flasker”

3 år. Så lang tid gik der fra Morten Kyvsgaard, indehaver af Kyvsgaard Kommunikation, der beskæftiger sig med online annoncering og strategi, gik fra at …

Morten Kyvsgaard, Indehaver af Kyvsgaard Kommunikation

28. maj 2021

Emotionelle Kundetyper - Kursusoversigt

Sådan finder vi kundetypen, når jeres produkt ikke er færdigudviklet

Du skal kommunikere dét, du kan levere – dét er kernebudskabet i arbejdet med kundetyper. Men hvordan vælger vi en kundetype, når I endnu ikke …

Sanne Dollerup, forsker og partner, Institut for Kundetyper

24. marts 2021

Vores forfattere

Sanne Dollerup

Tidligere medstifter af reklamebureauet Funky Beat. Underviser på Kundetypeuddannelsen.

Jannie Ilum Gade

26 års praktisk erfaring med salg og markedsføring indenfor B2B og B2C.

Andreas Dirksen

Grundlægger af Plus-bog, som blev solgt. Idag indehaver af Sign-up Academy.

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