Lær segmenteringsværktøjet Emotionelle Kundetyper®

Få indblik i kundernes grundlæggende motivation for at købe noget - og lær at tilrettelægge markedsføring, som fremmer købelysten.

Emotionelle Kundetyper® er konkrete og lavpraktiske retningslinier, skabeloner og anvisninger til, hvordan markedsføringsindsatsen helt specifikt skal udformes for at ramme de rigtige kunder.

En opdeling af kunder ud fra emotionelle præferencer i købssituationen

Traditionel segmentering på alder, køn, demografi eller data alene er ikke længere nok. Det skyldes, at den samme person kan være én kundetype i et øjeblik og en anden i det næste. Derfor passer ingen forbrugere i dag – i én kasse – i alle købssituationer.

Emotionelle Kundetyper® er det nyeste forskningsbaserede segmenteringsværktøj, hvor der segmenteres ud fra kundens emotionelle responssystemer, identitetsfortælling og mavefornemmelsen i det enkelte købsøjeblik.

Værktøjet virker både indenfor B2C, B2B og B2G og på tværs af kultur og grænser, fordi det bygger på viden på om, hvorfor mennesker køber – i stedet for spørgeskemaer eller dataregistre (som ved traditionelle segmenteringsformer).

Få adgang nu - vælg det rette abonnement:

til ekstern brug

Adgang til segmenteringsværktøjet - for dig, der er marketingprofessionel:

DKK
1.200

PR. MÅNED | EKSKL. MOMS | UDEN BINDING
fuld tilfredshed eller pengene retur

til intern brug

Adgang til segmenteringsværktøjet - for dig, der er selvstændig eller ansat i en marketingfunktion:

DKK
500

PR. MÅNED | EKSKL. MOMS | UDEN BINDING
fuld tilfredshed eller pengene retur

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